AI / vibe websites
Quickly impressive, but often missing content editing, clear structure, safe launch and operational responsibility.
MigrationModernisationCMS outSEO retainedAI SpeedProduction RightMigrationModernisationCMS outSEO retainedAI SpeedProduction RightMigrationModernisationCMS outSEO retainedAI SpeedProduction RightMigrationModernisationCMS outSEO retainedAI SpeedProduction Right
AI speed. Built properly. Hosted in Germany.
Websites by AI.But right.
We build, modernise and migrate websites faster, in a way that is actually usable afterwards: editable, findable, tested, privacy-aware and owned by you.
Edit content yourselfVisible in Google & AI searchPrivate pre-launch reviewHosted in Germany
Website X-Ray
Looks finished
pretty screenshot ≠ reliable website
AI-Shoring
About ZERO
Rocket Routine
Actually works
We do not only show a nice concept. We show how it becomes a maintainable website.
Designprettyrecognisable
Contentcopiededitable
Searchignoredfindable
Launchimprovisedchecked
Opsunclearhosted cleanly
The real problem
A beautiful first impression is not enough for a website you can rely on.
AI generators quickly produce visible drafts. Legacy CMS and website builders bring baggage. But Right combines speed with what matters after the first wow: editing content, being found, launching safely and staying independent.
What can be missing after the wow
Edits without developers
Findable structure
Safe launch
Clean operations
Legacy CMS systems
WordPress, Webflow, Wix, Squarespace or Shopify often become slow, plugin-heavy and hard to control.
Modernisation
We preserve content, visibility and brand value and move them into a website that is easier to edit and operate.
Four paths to your new website
Build new, modernise or migrate properly.
We choose the path based on your starting point, not on a rigid template.
New website
Brand, design, content, CMS and launch process from zero to useful and convincing.
Ideal for new offers, campaigns and company websites.
Modernisation / rebuild
Rebuild an existing website visually and structurally, with better UX, clearer content and performance.
Based on your current site, screenshots, briefing and brand assets.
CMS migration
Replace WordPress, Webflow, Wix, Squarespace, Shopify and similar systems.
Including content, media, SEO data, redirects and handover.
Technical website migration
Move existing exports, static pages or codebases into a modern website.
Simple for you as modernisation, cleanly handled underneath.
Portfolio
Websites that show what is possible.
Not just claims: real websites, migrations and rebuilds with visible design and a solid foundation.
Proof 01
New website
AI-Shoring
A new B2B website for a complex offer, with clear positioning and booking CTA.
B2B messagingBookingBlogAI search
Proof 02
WordPress migration / modernisation
About ZERO
Existing content and brand transferred into a modern, maintainable website experience.
WordPress replacementCMSPerformanceStaging
Proof 03
Multilingual rebuild
Rocket Routine
Multilingual rebuild with content transfer, structure work and a controlled launch process.
DE + ENContent importSEOLaunch checks
Below the surface
This is not a pretty demo. It is a website system.
You do not need to know the technology. But it decides whether the website is editable, findable and launch-ready later.
Plain-language mode: what this means for owners, editors and normal readers.
Edit content
You can change text, images and pages later without needing a developer for every small edit.
Be found
The website is structured so people, search engines and AI answer systems can understand it better.
Launch safely
Before launch there is a private preview, tests and clear checks instead of “let’s just put it live”.
Move old sites
Content, images, old URLs and important search value are not simply thrown away.
Stay extensible
Booking, forms, search, newsletter or downloads can be added cleanly without turning the site into a patchwork.
Operate cleanly
The website runs on infrastructure in Germany/EU and remains clearly assigned to you.
Process
Fast, but not blind.
01→
Understand
We clarify goals, audience, existing content, the old site, risks and the right path.
02→
Shape
Brand, message and examples become a clear design and content direction.
03→
Build / move
The website is built AI-accelerated, but reviewed, cleaned up and editable.
04→
Go live
You review the preview; we handle publishing, domain, analytics and handover.
AI-Shoring principles for websites
Architecture before demo
Security and privacy
Tests and reviews
Transparent scope
Code and content ownership
Hosting in Germany
FAQ
Questions before we start.
Short answers so it is clear what But Right delivers and what we do not overpromise.
Is this just an AI-generated website?+
No. AI helps with speed. The important parts are structure, review, CMS, tests, migration, launch and operations. That is the “But Right” part.
Can you replace WordPress, Webflow or Wix?+
Yes. We review the current site, move relevant content and media, plan redirects and rebuild the website in a modern setup.
Can I edit content myself afterwards?+
Yes. That is central: the site should not only look good, it should remain maintainable for you.
How fast can a site go live?+
It depends on scope, migration and approvals. A focused website can move much faster than a large content migration.
What happens to SEO and old URLs?+
We treat visibility as part of the launch: key pages, metadata, sitemap, structured data and redirects are planned in.
Who is behind But Right?+
But Right is a Pickert GmbH brand. Contact for this offer: but-right@pickert.io.
Next step
Let’s build your website right.
Whether it is a new website, modernisation or CMS migration: in a short call we clarify your starting point, risks, examples and the fastest clean path.
No template pitch. We talk source, target, risk and the cleanest path to launch.
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