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butright.
Complex. But right.

Process automation, AI, and custom software for mid-sized companies

We look at how work actually gets done at your company, automate what pays off, support you with AI where it makes sense, and build the software for it if needed.

Which offer fits us?

Pickert GmbH from Pfinztal near Karlsruhe. Family business since 1981, now in its 3rd generation. Hosted in Germany.

Digital work. Properly resolved.

What process automation and custom software change for you

Less manual work

Recurring, deterministic processes run automatically. You only step in as a human-in-the-loop or in exceptional cases.

The code is yours

In your Make account, on your own server, or hosted by us in Germany. You stay free to switch at any time — no lock-in.

A team that's actually enabled

After handover, your team can manage on its own and confidently introduce and adapt AI and automations. If you want ongoing support, we're happy to keep helping.

A clear answer before we start

What does it cost? What's the best solution for you? What speaks against it, or are we simply not the right partner for you? We clarify all of that beforehand.

Services

Your requirements, solved.
But right.

Our services span quite a range: from process analysis to introducing AI to custom software that we build with the help of AI. We find the right solution for your specific challenge — even when the answer is that we're not the right partner for you.

Not sure which one is yours?

What isn't working for you right now?

Pick whatever is most urgent for you. If more than one applies, we'll sort that out together in the .

processes.Process Analysis & Automationbut right.
Right for you

We look at your processes and automate wherever it pays off.

Not right for you

More complex requirements. There, custom software can make more sense. But don't worry — we'll figure that out together during the analysis.

Outcome

A clear statement of what can be automated and what you're better off leaving as is (or how to do it better).

ai.AI in the Businessbut right.
Right for you

Introducing AI at your company: with a strategy, clear rules, and a team that can handle it confidently.

Not right for you

If you're looking for buzzword bingo or quick wins. We make your team capable and help you think with AI.

Outcome

Employees who can work with AI, and binding principles that everyone sticks to.

software.Custom Softwarebut right.
Right for you

If there's nothing suitable to buy for your task, or you already have a prototype, we build it professionally and AI-accelerated.

Not right for you

If there's a standard solution that meets your requirements. We tell you that before we start.

Outcome

An application whose code belongs to you and that your team can use, so the software fits your processes perfectly.

websites.Websites & CMS Migrationbut right.
Right for you

Building a new website or migrating your existing CMS, AI-accelerated and professionally implemented.

Not right for you

If the real problem lies in the processes behind it, or you actually need a web app.

Outcome

A website that presents your product or company as findable on the web for Google, AI, and beyond.

b2b.Business Software & CRMbut right.
Right for you

Business software for your specific requirements. A software core as the base, and we build what's missing for you.

Not right for you

If an existing cloud software already covers your needs. Then our platform isn't necessary.

Outcome

An instance of the software that belongs to you — hosted in Germany or in-house at your company.

Who's behind it

Pickert GmbH: software and processes since 1981

but right. is the digital offering of Pickert GmbH. We've been working on software and processes for mid-sized companies for over 40 years.

Since 1981Family business, founded in Pfinztal near Karlsruhe.
Third generationThe second and third generation are developing the company together. Process thinking is in our DNA.
Hosted in GermanyOperated on our own infrastructure in German data centers.
GDPRData protection and governance are a given, built into planning from the start.

Precise analysis, up-to-date knowledge of the technology, and a clear view of what actually works. The team is a genuine sparring partner.

Rayk HahneManaging Director, RH Unternehmerwissen GmbH

From the first idea to implementation, Pickert supported us closely and always thought ahead with us. The project keeps evolving, and we already have plenty of new ideas for the next stages.

Nikolas LedlManaging Director, Ledl GmbH
What it's about

Digital work is allowed to be complex. In the end it just needs to be properly resolved. We tell you where the real problem lies — even when the answer is that you don't need us for it.

Principles

How we work: six principles

As a company, we follow principles internally and with customers that guide how we act. Here's what's actually behind them:

01
Klarheit vor KomplexitätClarity before complexity
Before we start coding, the task needs to be understood. It's allowed to stay complicated. Never unclear. We keep asking until we've really understood it.
02
Zugänglichkeit als BasisAccessible by default
Our solutions, automations, and software need to be accessible to you. That includes, in particular, enabling your team.
03
Nachhaltig entwickeltBuilt beyond launch
After handover, your team needs to be able to work well with it. Otherwise we've gotten something wrong.
04
Technologie mit Sinn und VerstandTechnology with a reason
We choose technology, software, and the use of AI based on whether it fits the task, not on how popular it currently is.
05
Ehrliche KompromisseHonest trade-offs
Every solution can have downsides. We talk with you about them before you decide, and address the trade-offs involved.
06
Einsetzbar durch MenschenMaintainable by people
Elegant code alone isn't enough. What matters is whether your team can work with it day to day and whether the solution actually lasts.
Approach

Our approach: the 4D process

However our collaboration ends up looking, the approach is basically always the same.

01

Discover

We look at how work gets done at your company and define together where it should go.

02

Design

We propose a concrete path — with structure, tools, technologies, and targeted use of AI wherever it moves you forward.

03

Develop

We build the solution step by step and regularly review interim results together, so we're heading in the right direction.

04

Deploy

We put the solution into operation and hand it over to your team. You're ready to go.

Where does it hurt for you?

20 minutes online. You'll get a concrete idea of how to move forward, followed by an estimate — even if the answer is that you don't need us for it.